The Journal

Advice, gestures,
raw materials.

A space to understand textured hair, its needs, the ingredients that reveal it — and the method that binds them together.

Curls at night: satin, silk and the pineapple
Ritual · 8 min

Curls at night: satin, silk and the pineapple

Eight hours on a pillow undo a day of care. Cotton, satin or silk, bonnet or pillowcase, pineapple or twists — and the three-step morning refresh.

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Moisture or protein? The right balance for your curls
Ingredients · 9 min

Moisture or protein? The right balance for your curls

The thirty-second elasticity test, protein overload, and why Rice Protein and Panthenol are dosed sparingly in our three products.

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Sulfate-free, silicone-free: what it really changes
Ingredients · 11 min

Sulfate-free, silicone-free: what it really changes

Why our shampoo lathers less, what silicones really do to a curl, and how to read an INCI list in thirty seconds.

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Wavy hair 2A, 2B, 2C
Hair types · 7 min

Wavy hair 2A, 2B, 2C

Reading your wave, understanding why it drops, and the exact dosage that makes it hold all day.

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Curly hair 3A, 3B
Hair types · 7 min

Curly hair 3A, 3B

Why frizz is not a flaw but a symptom — and the three steps that give definition that lasts.

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Coily hair 3C, 4A
Hair types · 8 min

Coily hair 3C, 4A

Why the ends stay dry, what shrinkage really means, and the continuous hydration protocol.

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Kinky hair 4B, 4C
Hair types · 8 min

Kinky hair 4B, 4C

Every angle in the fibre is a breaking point. The LOC method, protective styles, and what happens at night.

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Repairing curls after the sun
Season · 8 min

Repairing your curls after the sun

Dull, rough, brittle hair at the end of summer? The four-week rebuilding protocol, step by step.

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Protecting your curls in summer
Season · 7 min

Protecting your curls in summer

Sun, sea, chlorine: the three-step routine to protect your curls this summer and keep hair hydrated, defined and luminous.

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Understanding porosity
Method · 8 min

Understanding your porosity

Low, medium or high: porosity determines how your hair holds on to moisture. The test, the profiles, and the right care for each.

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Kokum, Baobab, Castor
Ingredients · 7 min

Kokum, Baobab, Castor — three botanical treasures

Kokum Butter, Baobab Oil, Castor Oil. A journey into the actives at the heart of the Nutri Curl mask.

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The Three-Step Ritual
Ritual · 6 min

The Ritual in three steps

Cleanse, protect, regenerate. Three precise gestures that make up the ETHNEIA method. Why this order, and how to adapt it to your hair.

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